The text message advertising market is one of the fastest growing marketing mediums worldwide. Like the internet before it, it has unprecedented power and potential to reach its intended market with an immediate message or call to action. Through the use of "short codes" and associated "keywords" clients of BoomText create opt-in databases. ROI Internet Services provides its clients and partners with access to cutting edge technology and innovative ways to manage and market to their opt-in databases.

Most of the industry focus - up to this point - has been on an enterprise level concentrating on large clients with high recurring costs and substantial setup fees. Fees can range from a few hundred dollars setup to hundreds of thousands for customized development. A typical enterprise client will pay between $10,000 and $75,000 a year to implement a text message marketing campaign. This model puts most small and medium sized companies out of the ball game.

ROI's target market is the small to medium size company and professional service providers. This segment of the market is largely overlooked and under served in the mobile marketing industry. BoomText operates on a subscription base model; each of our clients pays a small monthly fee to access our technology, use our short code and establish their own keywords. For under $1,000 a year, we provide the same type of technology and can offer the same campaigns that would typically cost a company more than $25,000 a year. We are able to do that by spreading out the costs over a wide range of clients and bringing the costs down for everyone. We essentially level the playing field for small and medium sized companies.