Traffic is a fairly simple concept.  Getting people to your web assets and sharing your "message" with them.  This is where most of my clients want to start.  I will meet with a potential new client and in the first 5 minutes of our conversation they will say something like "I want to start a paid search campaign on Google" or "I want someone to fix my SEO".  Everyone wants more people to come to their site. They should, but with the following caveat, spend as little as possible to get the best possible traffic.  All marketing activity has a cost associated with it and as such when you execute online marketing spend you should make sure of two things; first, make sure that your conversion assets (website, mobile app, social page, etc...) is optimized to move that traffic optimally through the conversion process (we will discuss this in detail in the next section), next be sure you are spending marketing dollars in the right place and monitor constantly for ways to improve it.

While I prefer to be involved with my clients holistically across all online marketing channels as there are real benefits to be had through the leveraging of assets and in the consistency of brand messaging,  I will take marketing engagements in any of the following areas...

• Search Engine Optimization | SEO
• Paid Search | Pay Per Click | PPC
• Email Marketing
• Affiliate Marketing
• Social / Viral Marketing
• Online Promotions & Sweepstakes